On-Page Elements: Visual stuff like titles, images, keywords, etc.

Technical SEO: Under-the-hood things like site speed, mobile experience, clean code, etc. These must be properly set up so your site isn't penalized.

Content Strategy: Google's in the business of connecting humans with what they're looking for. That's what this step is all about.

Structure & Crawlability: Ensuring that people (and search engines) can get from one page to the next without dead ends.

I look forward to helping you with your site!